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 The Entertainment Merchants Association

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What is EMA?

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $33 billion home entertainment industry.

EMA's mission is to promote, protect, and provide a forum for the common business interests of those engaged in the sale, rental, and licensed reproduction of entertainment software such as DVDs and video games.

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2010 EMA Scholarship Recipients
announced. Click here for a list.

EMA's D2 Report: Discs & Digital – The Business of Home Entertainment Retailing is now available. Click here for more information.

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Inside EMA's August issue is out. Click here to read it.

EMA Metadata Schema to support the business-to-business communication of metadata related to audio-visual content delivered via the Internet and downloaded from kiosks is available now. Click here.

EMA's Board of Directors met in Los Angeles on April 29. Click here to read a summary of meeting proceedings.

EMA's Operations Committee released its recommended best practice standards for video game carton configurationClick here

Click here to read about EMA's current government affairs activities.

Click here to go to the "one-stop shopping" site with links and information regarding parental advisory systems for movies, video games, music, and TV.

Site Map
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The Entertainment Merchants Association was established in 2006 through the merger of the Interactive Entertainment Merchants Association (IEMA) and the Video Software Dealers Association (VSDA). 

EMA is headquartered at 16530 Ventura Boulevard,
Suite 400, Encino, CA 91436-4551

Phone: 818.385.1500   Fax: 818.385.0567

Recent News

Hi Def Formats
New Technology
RFID


Hi Def Format

Warner DVD2Blu Trade-In Program Now Includes TV Shows

Will 3D Save Blu-ray?

Blu-rays Coming to All Redbox Kiosks by Fall

Singing the Blu's

Redbox Rolls Out Blu-ray Rentals

>>>>>More

New Technology

Amazon Eyes Subscription Web TV Service

Streaming War Heats Up

Redbox Needs to Move at Sonic Speed to Catch Netflix

New Onkyo Blu-ray Player Includes Blockbuster VOD Movies

Murdoch May Be Key to Apple's Plan to Offer 99c Digital Rentals of TV Shows

>>>>>More

RFID

Total RFID Revenue to Exceed $5.6 billion in 2009

Is Walgreens the UL Retail Leader in RFID Deployment?

RFID Shows Signs of Life

The Five Cent Tag is Here - Well Almost

>>>>>More