Digital EMA is the Entertainment Merchants Association's community of retailers, distributors, content creators, service & technology companies, and other stakeholders engaged in the commercial digital delivery of video and video game content to consumers through over-the-top Internet-based portals.

Since its establishment, Digital EMA has worked through its committees and others in the industry to:

  • Publish a glossary of industry terminology and an online repository of research.
  • Develop common Metadata standards related to retail and digital distribution, avails notification and QC nomenclature.
  • Develop standard specifications for Mezzanine Files for digital audio-visual distribution.
  • Develop practices for closed-captioning of Internet protocol-delivered video programming.
  • Produce annually the successful Digital Media Pipeline conference, and multiple networking Salons in LA, NYC and the Bay Areas.


Updated EMA Avails Enables Greater Automation of Digital Video Supply Chain

Efficiencies for Transactional Video On Demand Seen

ENCINO, CA (September 12, 2017) … The Entertainment Merchants Association (EMA) today announced that the newest version of the EMA Avails schema has been approved by the EMA Avails Working Group and is now available. The EMA Avails schema is a standardized communication of data about content available for transactional online video on demand. The update, Version 1.7.2, enhances the schema in a manner that will enable greater automation of the communication and reduce exception handling for both retailers and content providers in the digital supply chain and will allow the industry to soon transition from Excel-based communication to an XML format. More>>>

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New White Paper: Virtual Reality, Augmented Reality, and Mixed Reality Definitions

Digital EMA's newest white paper focuses on virtual reality (VR), augmented reality (AR), and mixed reality (MR) definitions. The white paper was unveiled last week by co-author Jason Peterson, CEO of ContentBridge Systems, at the Digital EMA Forum at the Los Angeles Entertainment Summit. 

“Virtual Reality, Augmented Reality, and Mixed Reality Definitions” provides 50 definitions of terms that are important to understand VR, AR, and MR technology and experiences. Co-authoring the white paper along with Peterson was Ramón Bretón, CTO of 3rd i QC, with guidance from Philip Lelyveld of the USC Entertainment Technology Center.

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Digital EMA Annual Forum at CES January 5, 2017

Digital EMA hosted its Annual Forum at CES on January 5. Upwards of 100 attendees from the digital video sector networked and heard presentations on digital supply chain initiatives, music licensing, industry partnerships, and the latest industry research, and more. Presentations>>>

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EMA Announces Online Video Repository

ENCINO, CA (October 7, 2016) … The Entertainment Merchants Association (EMA) has announced that it intends to launch on online video repository in the first half of 2017. The announcement was made yesterday at EMA’s Digital Media Pipeline, held at the Skirball Cultural Center in Los Angeles. More>>>

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Digital EMA Forum at LAES July 19, 2016

Digital EMA hosted its Forum at Los Angeles Entertainment Summit: LAES, on July 19th. Over 120 attendees from the digital video sector networked and heard presentations on digital supply chain initiatives.

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EMA and MovieLabs Release Media Manifest Delivery Core

New Schema Simplifies Delivery Process of Media Assets For Online Video

ENCINO, CA (January 15, 2016) … The Entertainment Merchants Association   (EMA) and Motion Pictures Laboratories, Inc. (MovieLabs) today released the Media Manifest Delivery Core specification, a simplified schema for the delivery of media assets related to online motion picture and television content. More>>>

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The Divergent Series, Amazon, HBO NOW, and MovieLabs’s Craig Seidel Receive Awards for Outstanding Achievement in Digital Entertainment

ENCINO, CA (October 15, 2015) … The Entertainment Merchants Association (EMA) yesterday presented The Divergent Series, Amazon, HBO NOW, and Craig Seidel of MovieLabs with “Digi” Awards for outstanding achievement in digital entertainment content, retailing, innovation, and leadership. The awards were presented at EMA’s Digital Media Pipeline, held at the Skirball Cultural Center in Los Angeles. More>>>

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“Breaking Bad,” Amazon, Content Bridge, and Disney Receive Awards for Outstanding Achievement in Digital Entertainment

ENCINO, CA (October 8, 2014) … The Entertainment Merchants Association (EMA) today presented “Breaking Bad,” Amazon, Content Bridge, and Disney with “Digi” Awards for outstanding achievement in digital entertainment content, retailing, leadership, and innovation. The awards were presented at EMA’s Digital Media Pipeline, held today at the Skirball Cultural Center in Los Angeles.

More>>>

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Digital EMA Annual Forum at CES

Las Vegas, NV (January 7, 2014) ... EMA held its Digital EMA Annual Forum at CES on January 7, which was attended by almost 100 representatives from retailers, distributors, content providers, and serve and technology companies. More>>>

Materials & Presentations:


Digital EMA Supply Chain Initiatives Roll-Out

New York, NY (December 5, 2013) … Thanks to all the retailers, content providers, and service and tech companies who participated in EMA's Digital Initiatives Roll-Out meeting last Thursday in New York. It was a great discussion, and we look forward to working with you to implement EMA's metadata, mezzanine file, avails, image files, and closed caption specs, standards, and best practices. 


Online Video Mezzanine File Spec Released

NETFLIX, ROVI ENTERTAINMENT STORE, AND YOUTUBE WILL ACCEPT CONFORMING FILES

ENCINO, CA (June 12, 2013) … The Entertainment Merchants Association (EMA) today released “Best Practices & Specifications for the Delivery of Mezzanine Files for Digital Audio-Visual Distribution.” The document was developed by retailers andfor Digital Audio-Visual Distribution.” The document was developed by retailers and distributors to create efficiencies in the supply chain for online video content. More>>>

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Archived News Stories 

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Join Our Committees

We are looking for volunteers to participate in our digital distribution community.  We’ve established a variety of committees to support this community, and all EMA member companies are invited to be represented on each of them.

  • Digital Suppliers Committee 
  • Digital Supply Chain Committee 
  • Video Metadata Work Group 
  • Digital Research & Analysis Committee

If, either personally or through someone else in your company, you have interest in participating in any of these above committees, click here.  

In addition, if you are interested in guiding the development of EMA’s Digital Media Pipeline please click here. 



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