Entertainment Merchants Association Establishes Leadership Development Foundation

ema ldf-2019

Foundation Will Help Home Entertainment Industry Employees Advance Their Careers and Support Women and Under-Represented Minorities

LOS ANGELES, CA (April 4, 2019) … The Entertainment Merchants Association (EMA) today announced the formation of the EMA Leadership Development Foundation to support professional training and development within the home entertainment industry, and particularly within the EMA membership. The EMA Leadership Development Foundation will (1) provide opportunities for recent entrants in the home entertainment workforce to learn how the industry operates and to interact with their peers in order to advance their careers; and (2) offer professional development opportunities in the industry for women and under-represented minorities.

The activities for the EMA Leadership Development Foundation will include:

  • Presenting seminars and workshops on the business of home entertainment;
  • Hosting informal professional networking sessions for individuals who work in the home entertainment industry;
  • Managing a structured mentoring program for women and under-represented minorities in the home entertainment industry; and
  • Recognizing individuals in the home entertainment industry who have made significant contributions to the industry, their community, and/or the advancement of diversity in the industry.

A Leadership Development Advisory Council will advise the EMA Leadership Development Foundation on programs and strategies for leadership development, education, and recognition within the home entertainment industry. The Council will consist of individuals from both within and outside the home entertainment industry who have expertise in professional development and the promotion of diverse workforces.

“The programs of the EMA Leadership Development Foundation will help employees in the home entertainment industry gain a greater understanding of the business of home entertainment, introduce them to their peers in other companies, and provide them with mentoring opportunities,” noted Mark Fisher, President & CEO of EMA. “This will help them become more effective employees and prepare them for career advancement in the industry.”

The EMA Leadership Development Foundation is a not-for-profit entity incorporated in the state of Delaware. The EMA Board of Directors will also act as the Board of Directors for the EMA Leadership Development Foundation. The Foundation will be managed by EMA staff.

Initial funding for the EMA Leadership Development Foundation came from the dissolution of the EMA Scholarship Foundation and the transfer of its assets to the EMA Leadership Development Foundation. 

“The EMA Scholarship Foundation provided a tremendous service to the industry,” Fisher stated. “Between its establishment in 1987 and 2019, it helped more than 240 students achieve higher education through scholarship grants totaling more than one million dollars. But our industry has evolved over the past three decades and the resources previously dedicated to the Scholarship Foundation can better serve the industry in a new way. We believe that new way, the EMA Leadership Development Foundation, will provide a more impactful use of those resources.”

The Entertainment Merchants Association (EMA) is a not-for-profit international trade association for those engaged in the sale, rental, and/or commercial delivery of video or video game content to consumers through physical media or over-the-top Internet-based delivery.

EMA-member companies operate physical and digital retailing, digital platforms and streaming services around the world, offer content for retailers and streaming services, and provide service and technology for the industry. Membership comprises the full spectrum of retailers, distributors, the home video divisions of major and independent motion picture and television studios, video game publishers, and other related businesses that constitute and support the $40 billion home entertainment industry.

EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).


Copyright 2019, Entertainment Merchants Association
EMA - 11304 Chandler Blvd., #6339, N. Hollywood, CA 91601 - email