· 72% of American households play computer or video games.
· In 2010 consumers spent $25.1 billion on video games, hardware and accessories.
· $10.1 billion was spent on new physical video game content at retail.
· In 2010 U.S. video game unit software sales were:
o Console games – 176 million units
o Portable games – 57 million units
o PC games – 25 million units
·
Used
game sales in 2010 were estimated at 100 million game software units,
generating
$2 billion in revenue.
· Consumers spent $5.9 billion to purchase digital video game content in 2010.
· In 2010, 44% of home console owners purchased downloadable content.
· The U.S. video game hardware install base is:
Nintendo DS – 25% Xbox 360 – 14%
PlayStation 2 – 24% PlayStation Portable – 10%
Wii – 18% PlayStation 3 – 9%
· 42% of Americans played games on wireless devices in 2010.
· The average game player is 37 years old and has been playing games for 12 years.
· 42% of gamers are female.
· 29% of Americans over the age of 50 play video games.
·
76%
of all games sold in 2010 were rated “E” for Everyone, “T” for Teen or “E10+ for
Everyone 10+.
“E” for Everyone – 44%
“E10+” for Everyone 10+ - 12%
“T” for Teen – 19%