Facts About the Home Video Market

Hardware

The television screen remains the preferred screen for viewing home entertainment among all age groups combined.

  • There are 116.3 million TV homes in the U.S.
  • Over 70% of video consumption takes place on the TV
  • The 18-34 age group ranks the laptop as their primary entertainment platform
  • 81% of U.S. households have a DVD and/or Blu-ray player
  • 25% of U.S. households have a set-top or portable streaming device

2014 Video Spending

  • $17.8 Billion in Physical and Digital Spending:

          o $6.93 billion in disc sales

          o $3.34 billion in disc rentals

          o $4 billion in online subscriptions

          o $1.97 billion in transactional video-on-demand

          o $1.55 billion in digital sales

  • 2014 Consumer Video Spending:

          o Pay TV (premium cable) – 29%

          o Disc sales and rental – 25%

          o Box Office – 23%

          o VOD/EST/Subscription – 23%

  • 2014 Studio Video Revenue:

          o Disc sales and rental – 28%

          o Pay TV (premium cable) – 26%

          o VOD/EST/Subscription – 25%

          o Box Office – 21%

Digital Trends

          o Almost half of all U.S. households subscribe to Amazon Prime, Hulu Plus, Netflix or a combination           

             of these services

          o UltraViolet has over 21 million users with 110 million movies and TV shows in their libraries.


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