Position Papers

Statement on Benefit Denial Technology

     EMA encourages the development and testing of benefit denial technology on optical discs in order to reduce shrink, both in the back room and on the sales floor, and to improve sales. More>>>

DRM Compatability

     Endorses NARM Statement that Says Compatibility Will Satisfy Consumer Expectations and Discourage Piracy. More>>>

Best Practices to Encourage Improved Street Date Merchandising of Video Games at Retail

     Adherence by all retailers of video games to street date policies encourages and increases competition, establishes a level playing field, provides opportunities for enhanced merchandising, and improves distribution efficiencies and therefore increases net profits. More>>>

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