EMA to Manage National Association of Video Distributors


(January 21, 2014) … The National Association of Video Distributors (NAVD) announced today that longtime NAVD Executive Director Bill Burton will retire in the spring and the Entertainment Merchants Association (EMA) will assume responsibility for managing NAVD.

Burton served as Executive Vice President of regional distributor Waxworks for 11 years. During that time he served on NAVD’s board of directors from 1986 to 1995. In 1995, he resigned his position at Waxworks to become Executive Director of NAVD.

“Bill Burton has been a tremendous leader of NAVD for the past 19 years, and we wish him the best in retirement,” NAVD President Bob Webb said. “During Bill’s tenure, the distribution industry transitioned from primarily serving rentailers to servicing the needs of a wide variety of retail channels. Bill’s focus never wavered from acting in the best interest of the NAVD members.”

Under an agreement between NAVD and EMA, EMA will provide association management services for NAVD. EMA will coordinate Board and committee meetings, provide financial management, and be responsible for member communications and public relations for NAVD. EMA will also produce the NAVD trade conference, which will return this year after taking a one-year hiatus. 

“As we examined our options, we felt the best way to go was to outsource our management services to EMA,” Webb noted. “By doing so, NAVD gets the benefit of an established, stable and professional management team that is well known within the industry and it allows our Board to focus on the strategic issues facing our membership.”

“EMA is very excited to assume this responsibility,” declared Mark Fisher, President and CEO of EMA. “There are a great number of synergies between our two organizations, and we look forward to leveraging those to benefit NAVD.”

National Association of Video Distributors

Established in 1982, the National Association of Video Distributors (NAVD) is a not-for-profit trade organization, representing the US and Canadian distributors of all forms of pre-recorded video product as well as their content suppliers, the home video divisions of the major Hollywood studios and other major and independent movie producers.

Entertainment Merchants Association

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

# # #

For more information, please contact:

Bill Burton




Sean Bersell


818-531-4362 or sbersell@entmerch.org

Copyright 2018, Entertainment Merchants Association
EMA - P.O. Box 6339, N. Hollywood, CA 91603 - email