ENCINO, CA (June 1, 2015) … The Entertainment Merchants Association (EMA has declared June to be “Entertainment Ratings Awareness Month.” As part of “Entertainment Ratings Awareness Month,” EMA is encouraging all retailers of videos and video games to emphasize the motion picture and video game ratings, as appropriate, to their customers.
“Entertainment Ratings Awareness Month” is declared annually to promote the use of entertainment ratings by encouraging retailers to review their ratings and labeling education and enforcement policies, reemphasizing those policies to their employees, and educating their customers about the movie and video game ratings systems and store policies.
“Retailers are committed to assisting parents in making informed decisions about what videos and video games are appropriate for their children,” noted Mark Fisher, President & CEO of EMA. “Entertainment Ratings Awareness Month affords us an opportunity to highlight this function and ensure that its importance is communicated at all levels in the retail environment.”
The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).
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