EMA Promotes Bersell, Dieterich, and Immordino

ENCINO, CA (November 12, 2014) … The Entertainment Merchants Association (EMA) today announced that it was promoting three long-time team members, Sean Bersell, Carrie Dieterich, and Carla Immordino, in recognition of the roles they are playing in the Association’s growth and strategic focus. The promotions take effect immediately. 

“We are fortunate to have Sean, Carrie, and Carla – as well as Jennifer Lane Burnell and Steven Apple – as members of our team as we grow EMA and expand our representation of the industry,” said Mark Fisher, President & CEO of EMA. “Each brings complementary strengths and talents, as well as extensive experience in the home entertainment industry, that allow us to successfully fulfill our mission.”

Sean Bersell, who was elevated to Senior Vice President, Public Affairs, joined the Video Software Dealers Association, EMA’s predecessor, in 1999 after working for the United States Senate, the National Park Service, and a professional society in Washington, DC. He is responsible for the Association’s government relations, public relations, member communications, and digital supply chain activities.

Carrie Dieterich was promoted from Vice President, Research & Industry Relations to Senior Vice President, Strategic Initiatives. She is responsible for EMA’s trade events, including the Los Angeles Entertainment Summit, Independent Product Market, Digital Media Pipeline, and the Digital EMA Salons. She also oversees the Association’s research efforts. Dieterich joined the Video Software Dealers Association in 1994, shortly after it relocated from New Jersey to California.

Carla Immordino, previously Controller of EMA, is now Vice President of Finance and Administration. She handles EMA’s accounting, human resources, and office management functions. Immordino has been with the Association since 1997.

In addition to Fisher, the other members of the EMA team are Steven Apple, who was named Architect of EMA Digital Community & Sales earlier this year, and Jennifer Lane Burnell, who was recently promoted to Director of Brand Image.

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $35 billion home entertainment industry. EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

[EDITOR: Photos available on request.]

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For more information, please contact:

Sean Bersell


818-531-4362 Ext. 244 or sbersell@entmerch.org

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EMA - P.O. Box 6339, N. Hollywood, CA 91603 - email