Amazon, Netflix, and “Injustice: Gods Among Us” Campaign Receive Awards for Outstanding Achievement in Digital Entertainment
Morgan Spurlock Is Presented Visionary Award by Entertainment Merchants Association ENCINO, CA (September 24, 2013) … The Entertainment Merchants Association (EMA) today presented Amazon, Netflix, and the online campaign for the video game “Injustice: Gods Among Us” with “Digi” Awards for outstanding achievement in digital entertainment content, , innovation, and retailing and recognized Morgan Spurlock with its Visionary Award. The awards were presented at EMA’s Digital Media Pipeline, held today at the Skirball Cultural Center in Los Angeles.
“Injustice: Gods Among Us” Campaign from Warner Bros. Interactive Entertainment received the Digital Content “Digi” Award, which recognizes the movie, episodic television, video game, or other audiovisual work most uniquely or successfully marketed and sold/rented through Internet-based digital delivery over the past year, or that gave the consumer the best digital experience. “Injustice: Gods Among Us,” the first-ever fighting video game based on the DC Comics universe, was celebrated for its “Injustice: Battle Arena” branded entertainment campaign that involved a fighting tournament broadcast through social media and asked fans to vote on winners of headto-head battles between DC Comics’ most infamous superheroes and super villains, from Batman and Superman to the Joker and Lex Luthor.
Amazon was presented the Innovation “Digi” Award for continually innovating through both business models and the development of original content for the digital delivery channel. The Innovation “Digi” Award recognizes the company that, through innovation, has most impacted the growth of Internet-based (IP) digital delivery of audiovisual works over the past year.
Netflix was awarded the Digital Retailer “Digi” Award. This award recognizes outstanding service by a company that sells or rents audiovisual works to the consumer through Internet-based digital delivery (including subscription-based services). Netflix was selected for its growth, original content, and user interface, which easily connects with a second screen application.
Morgan Spurlock was presented EMA’s Visionary Award in recognition of his quest to make documentaries not only insightful, but entertaining. His 2004 Oscar-nominated documentary “Supersize Me” was groundbreaking and created a new and lasting interest in the documentary format. The award also notes the impressive diversity in his work–ranging from lighthearted topics addressed in his “Mansome” TV series, to serious subjects explored in his “30 Days” series, including life in a wheelchair to the importance we place on guns in our society.
“Digital delivery is the future of our industry and an important part of today’s entertainment marketplace,” noted EMA President and CEO Mark Fisher. “It gives us great pleasure to recognize with ‘Digi Awards’ those companies and products that are leading in digital content, innovation, and retailing and thus spurring continued growth in the digital entertainment market.”
EMA’s Digital Media Pipeline, which is in its fifth year, brought together more than 200 digital entertainment content owners, service providers, and retailers to focus on business-to-business opportunities in the digital delivery of home entertainment to consumers.
The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $34 billion home entertainment industry. EMA-member companies operate approximately 40,000 retail outlets in the U.S. and 50,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).
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EDITOR: Contact Sean Bersell for photos from the awards ceremony.
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