Dedicated to advancing the interests of the $35 billion home entertainment industry
EMA/NARM Operations Committee
Updated as of January 23, 2009
The companies representing the NARM/EMA (National Association of Recording Merchandisers/Entertainment Merchants Association) Operations Committee strive for efficiency in processing music, video and game product through their distribution centers to their customers and retail stores in a timely and accurate manner.
Readable and accurate barcodes are becoming increasingly more important since we are utilizing automation and scanning equipment throughout the supply chain (i.e. at the manufacturing facilities, distribution and return centers and the retail stores for automated processing, inventory management and registering POS sales).
Most of the companies representing NARM, EMA and RIAA (Recording Industry Association of America) are using outbound order filling and returns processing sortation equipment (i.e. Accu-Sort, Autologik, Beumer, Dorner, FKI Logistix, Mantissa, Professional Control Corporation, SI Technologies, etc.) The automation equipment uses barcode scanners (i.e. Accu-Sort, Sick, etc.) and runs at speeds up to 225 units per minute. Due to the speed of this equipment, it is important that the barcodes conform to all of the standards outlined below.
For audio and video products, the preferred barcode placement is on the upper right quadrant on the back of the product, respecting the proper quiet zone areas around the barcode symbol and the edge rule. Product barcode on the back of the product is a requirement! Having a barcode on the front of the product or on the spine ONLY is not acceptable.
The barcode symbol must not be closer than 8 mm (0.3") or farther than 102 mm (4") from any edge of the package/container. Too close to the edge placement reduces retail point of sale and warehouse sortation efficiency.
Avoid Scanning Obstacles
Anything that will cover or damage a barcode symbol will reduce scanning performance and should be avoided.