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skip directly to facts about the video game market
Facts About the Home Video Market
- For an overwhelming majority of Americans, buying and renting prerecorded DVDs and Blu-ray Discs remain an integral component of their entertainment options
- Home video is the most popular way for Americans to view the latest movies
- 42% of consumer spending on movies is from buying and renting DVDs and Blu-ray Discs
- In 2009, home video accounted for 50% of studio revenue from movies. Theatrical came in second at 32% followed by pay TV (premium cable) at 12% and on-demand at 7%
- More than 92 million U.S. households own a DVD player. Greater than 67% of those households have more than one player. When DVD drives in computers, game consoles and portable players are included, over 100 million households are DVD capable
- 13.8 million US households have Blu-ray capable devices
- In 2009, consumers spent $20 billion on all pre-recorded content, down approximately 5% from 2008, but far surpassing the $10.6 billion that moviegoers spent at the theatrical box office in the U.S. and Canada.
- 2009 consumer spending on pre-recorded content was:
- $16.4 billion buying and renting DVDs
- $1.5 billion buying and renting Blu-ray discs
- $2.1 billion on electronic sell-through and video-on-deman
- 12,010 DVD titles were released in 2009. Currently, there are over 109,000 DVD titles available
- 1,044 Blu-ray Disc titles were released in 2009. There are more than 2,600 Blu-ray Disc titles available
- More than 100 new release movies were offered on VOD day-and-date with the DVD release
- In 2009 public chain video stores had a 32.2% share of the rental market. Independent stores had a 17.3% share. Subscription rentals accounted for 34.9% of the market and kiosk rentals were at 14.5%
- In 2008, mass merchants had a 45% share of the sell-through market. Consumer electronic stores had a16% share. Online sales accounted for 13%. Warehouse clubs were at 9%, supermarkets at 5% and video specialists had 4% of the sell-through market.
Facts About the Video Game Market
- 46 million American households have a console video game system
- 67% of American households play computer or video games
- In 2009, video game hardware sales totaled $6.6 billion – down 13% from 2008
- In 2009, consumers spent $10.5 billion in console, portable, and PC game software – an 11% decrease from 2008
- Consumer spending for other game channels including used games, rentals, subscriptions, digital full game downloads, downloadable content and mobile game applications in 2009 totaled $4.5 - $4.7 billion
- Spending on used games is estimated at $2 billion annually
- In 2009 video game rental revenue was estimated at $390 million – a decrease of 21% over 2008
- Consumers spent $2.54 billion on video game accessories in 2009 – a decrease of 1% over 2008
- In 2009, 21 million Americans spent $3.8 billion on massively multi-player games through monthly and annual subscriptions, virtual currency, direct micro-transactions and boxed product/client downloads
- The installed base for video game hardware is:
- PS2 – 46 million Xbox 360 – 19 million
- DS – 40 million PSP – 17 million
- Wii – 28 million PS2 – 12 millio
- The average game player is 34 years old and has been playing games for 12 years. 40% of gamers are female. 26% of gamers are over the age of 50
- In 2009, 60% of video games sold were rated "E" or "E-10+", 22% were rated "Teen" and only 17% were rated "M".
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